Before we set foot in the subject of this article, I figured clearing some foggy window panes would help us peer further into the forthcoming journey with comfort and better understanding. There are a few mechanics here that we would wish to straighten out before we get embroiled in wrong ideas. This involves distinguishing the terms online marketing from online advertising. They are pretty sneaky and intricate and people tend to confuse them or think they mean the same thing. So let us set them apart as clearly as we can.
According to American Marketing Association, marketing is: “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” When such marketing is done over the internet, the word digital appears ahead of it to be Digital Marketing.
Marketing has four tenets which are:
On the other half of this sphere, an advertisement is a promotional message to sell a product. It falls under one of the four tenets of marketing making marketing an umbrella term that houses everything else. Marketing is deep rooted in the strategies employed which can take a long time to succeed.
Well, assuming the attempt to distinguish the two was clear, we can now start the journey of getting the best resources you can use to to study and master Online Marketing in this technological age. Grasping and applying the best combination of strategies to succeed online can be such a boon for your business and thus the reason why we provide the following list of books for you to devour.
1. Digital Marketing All-in-One For Dummies
Author Stephanie Diamond in this text covers everything you need to build and implement a winning plan. Whether you are a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.
This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You will learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more!
Benefits you will get herein:
- Use targeted, measurable marketing strategies to promote brands and products
- Increase brand awareness, customer acquisitions, and audience engagement
- Measure what your online traffic is worth and improve ROI on digital marketing
- Develop a solid digital marketing plan and put it to work for your brand
Keeping up with the changes to social media marketing, improving ROI, and reaching millennials are challenges marketers face everyday. Whether you are a novice at online marketing or looking to keep your skills cutting-edge, you will find solutions to these and dozens more questions in this practical all-in-one guide with a link to get it from Amazon provided below.
Digital Marketing All-in-One For Dummies
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2. Becoming A Digital Marketer
Today’s business field is quite different from the one before the internet age came and swept everything clean. Leaders and everyone with the intention of surviving the internet bubble had to go back to the drawing board to learn how to thrive with the new tools and new business ideas that cropped up. Most marketers had to go back to learn how they can leverage the online space and media to market their products. This is where authors Gil & Anya Gildner come to fill gaps by providing resources anyone can use to master online marketing.
Authors Gil & Anya Gildner are the co-founders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more.
According to them it is no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing.
You will learn most of the hard skills required in marketing career such as:
- Organic search (SEO)
- Paid advertising (PPC)
- Social media marketing
- Reporting & analytics
- Branding & copywriting
- Email marketing
The authors have kept everything simple and straight to the point. One of the reviewers stated that “the authors tell you what you need to know without telling you a bunch of stuff you don’t need to know hence providing equal or better value than the average online marketing class, and costs far less money and time.” Click below and get ahead in your online marketing career as well as understanding how the online sphere works.
Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career
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3. Digital Marketing Strategy
Simon Kingsnorth is a Marketing Consultant and Best-Selling Author who has worked with companies of all sizes across the world to build highly effective marketing strategies that have disrupted and transformed businesses and industries.
This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies.
The book is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. It is highly recommended for digital marketing practitioners, professors, and anyone who needs to bone up on their strategy. A copy from Amazon can be ordered from the link below as you gear up to learn the best strategies you can use to revamp your organization.
Digital Marketing Strategy: An Integrated Approach to Online Marketing
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4. The 1-Page Marketing Plan
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you are just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you’ll discover:
- How to get new customers, clients or patients and how to make more profit from existing ones.
- Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
- How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
- A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
- How to annihilate competitors and make yourself the only logical choice.
- How to get amazing results on a small budget using the secrets of direct response marketing.
- How to charge high prices for your products and services and have customers actually thank you for it.
One of this book’s reviewers recommends that: “If you really, really want to grow your business without wasting time and scarce money on marketing, buy this book and complete the exercises inside. You will not be disappointed.” Click below to order your copy from Amazon and get to experience what a serial entrepreneur, and rebellious marketer has for you.
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
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5. Social Media Marketing Workbook
Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009. His style is practical, hands-on, and fun.
In these social media times, one of the mistakes you can do is to think the crowd using them have nothing to do with your product.
Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan.
Social Media Marketing Workbook: How to Use Social Media for Business
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6. Dynamic Digital Marketing
Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success.
Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. This model offers step-by-step guidance, showing you how to use the model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you:
- Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing
- Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers
- Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more
- Amplify your brand, cultivate customers, and increase profits
- Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy
This Dawn’s resource is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programs.
Dynamic Digital Marketing: Master the World of Online and Social Media Marketing to Grow Your Business
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7. Dotcom Secrets
Russell Brunson is a serial entrepreneur who started his first online company while he was wrestling at Boise State University. Within a year of graduating he had sold over a million dollars worth of his own products and services from his basement!
DotComSecrets was created to help entrepreneurs around the world to start, promote and grow their companies online. It is not only another “how to” book on Internet Marketing or getting more traffic to your website or increasing your conversion but much more – yet these secrets will help you to get exponentially more traffic than you have ever experienced before.
Inside this book will find the actual playbook author Russell created after running thousands of tests and perfecting what works online. You will have access to all of the processes, funnels and scripts that the author and his team used to scale companies online.
Moreover, this text will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.
It is the ultimate hands-on guide that every aspiring online entrepreneur should go through to master some of the secrets the author discovered in his own entrepreneurial journey. You can master it all by having a copy in your own library or within your reach. That can be possible by clicking on the link below to order your copy from Amazon.
DotCom Secrets: The Underground Playbook for Growing Your Company Online (1st Edition)
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8. Traffic Secrets
Over the past 15 years, author Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books Dotcom Secrets and Expert Secrets. In addition to that, he popularized the concept of sales funnels, and co-founded the software company ClickFunnels which helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.
Russell strongly believes that entrepreneurs are the only people on earth who can actually change the world. He asserts that the change will neither happen in government nor in schools. He believes that entrepreneurs are crazy enough to build products and services that will actually change the world.
For that reason, Russell put together Traffic Secrets to help entrepreneurs like you get their message out to the world about their products and services. He says that waiting for people to come to you is not a strategy. In stead, understanding exactly WHO your dream customer is, discovering where they are congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That is the big secret and this resource is here to help you achieve it.
If you are an entrepreneur who is at this point of journey, a book like this is what you need to sharpen the ares that are blunt and get your online business thriving. You can purchase this resource from Amazon below.
Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
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9. Digital Marketing
Author Dave Chaffey is a digital marketing consultant and co-founder of the marketing advice education learning platform SmartInsights.com. Hid co-author Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.
This streamlined seventh edition by Dave Chaffey and Fiona Ellis-Chadwick provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companiessuch as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world.
If you are looking for a resource that provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing, this is the text you should be reading. Click below to find out more about it as well as ordering one for your private smart books collection.
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10. Building a StoryBrand
Donald Miller in this resource provides seven proven elements of powerful stories that will dramatically improve the way you connect with your customers and drastically grow your business.
Donald Miller’s StoryBrand process, a revolutionary method for connecting with customers, provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
As long as you have something to sell, whatever it is, the content in this book will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. It is the ultimate guide to communicate your value effectively and that is all your customers need to clearly see. It is all packed in this affordable text you can order from Amazon. Click below to get that done.
Building a StoryBrand: Clarify Your Message So Customers Will Listen
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11. Digital Marketing in an AI World
Author Frederick Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist.
In this book, Frederick observes that Artificial Intelligence (AI) is radically altering the digital marketing landscape. He also calms PPC professionals bacause there’s no need for them to panic about it; the sky isn’t falling. He understands what’s coming next, and with his expert guidance you wiDll not only survive, but you will also thrive in tomorrow’s AI world.
In this invaluable volume, you will learn:
- What AI and other digital marketing technology can and cannot do
- How agency owners can reposition their business in the current environment
- New skillsets to develop or look for in potential new hires
- Four essential roles digital marketing professionals will continue to play in the future
- And more
Data isn’t everything. Human intuition and creativity will always be essential components of successful marketing. So relax! Read Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it.
Digital Marketing in an AI World: Futureproofing Your PPC Agency
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Since the infiltration and abundant penetration of the internet, there is no way any entrepreneur can afford to ignore the potential that the online space has to improve his or her enterprise. Most people are now connected, communicate, transact, work and even date online. It is a huge market with many problems that what you are building can explore to solve, sell and succeed. The resources above provide advice, guidance and caveats that people who have been there provide. Pick two, three or four and get the wisdom that they have spent time to share. We hope they will be resourceful and helpful in your use case.
Otherwise, we continue to thank you for the huge support we are receiving and for other articles you may like, check below as you continue to look around in this site.
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