Choosing the right domain name for your corporate website may be one of the most critical factors contributing to its success.The company’s domain name must be chosen carefully, because it is very Branding And positioned in the market.
You can definitely find the winning name of the next company, but there are some things to keep in mind when choosing. Here are some of the most important factors to consider when trying to choose a domain name:
Try to get a “.com”
The best domain name to enhance credibility is undoubtedly the .com TLD (top-level domain name), which is generally considered the best suffix for commercial websites.
However, if you are completely out of luck and ideas, and all possible .com options are unavailable, then .net or .co TLD is not a bad choice.
In addition, you can also consider using some of the newer generic TLDs (gTLDs) that have recently been introduced to the market, such as .site, .store, .shop, .online and Many others. If you cannot protect your old .com, you will find that there are still many good names in these newer extensions to register.
The top 50 Alexa websites have an average of six characters per domain name, which should tell you that the shorter the domain name, the more popular it may be. Compared with domain names with more than two words, shorter domain names are easier to remember.
I know that finding a meaningful short name for registration is easier said than done, especially if you only consider .com, but if possible, try to keep it within 12 characters.
Easy to enter and easy to understand
Make sure that when choosing a domain name, it should not only be easy to type in the address bar, but also easy to understand, because it should be able to easily convey the true meaning of the website. The more vague the name you choose, the harder it is to attract the attention and interest of new visitors/buyers.
The trouble with using hyphens in domain names is that for many people, hyphenated names seem to be cheaper and rougher than unhyphenated names. In addition, when the domain name contains hyphens, people may be confused when they think of where the hyphen should go. In some cases, they completely forgot the hyphen. Therefore, please consider “hyphen = bad idea”.
No number substitution
Although it does apply to some websites, it is best not to use numbers instead of words, such as “2” instead of “to” or “4” instead of “for”. Domain names with such digital substitutions can be difficult to remember, and look more amateurish and unprofessional.
Another thing to note is the number “0”, which can sometimes be misunderstood as the letter “O”, causing confusion. Similarly, “O” may be mistaken for “0”, so just make sure that there is no possibility of confusion.
If you feel that you have no idea, know what to do, and can’t decide the domain name, ask business partners, friends or even family members to jump back and forth. By keeping in mind the type of domain name you want, the exchange of ideas, words and word combinations is bound to help you find the correct name.
Use a dictionary to find synonyms for the words you want to remember, try to combine parts of the word instead of using the whole word to provide a unique brand name, explore the latest trends in your industry to get some fresh ideas, and so on.
Beware of copyright infringement
Be wary of domain names that may infringe existing trademarks.Check frequently for trademark/copyright issues, such as United States Patent and Trademark Office, And then decide on a specific name.
Scout Field Auction
If your budget is tight, then you might want Buy available domain names The registration fee.However, if your budget allows, a good way to find a cheap domain name is Domain Auction Site You can find many old and valuable domain names for sale here. Some of them may already have an established website that is ranking in search engines and driving traffic. Likewise, if your budget is flexible, this is a great way to find unique domain names.