Apple finally dropped the “iPod” branding, just over twenty years after its original introduction in 2001. The iconic line of portable media players that fueled Apple's growth in the early 2000s is now something people really appreciate. he doesn't care, aside from nostalgia. factor.
On its website, Apple states that its latest iPod, the iPod touch (7th generation), will only be available while supplies last, meaning it's no longer in production. So why did Apple decide to discontinue the iPod? And is it the right move for the Cupertino-based company? Let's find out below.
The iPod has been on the way out for years
At this point, we can only speculate as Apple has been silent on why it is discontinuing the iPod line, aside from the announcement in aApple Newsroom Post. However, it's safe to assume that iPod touch sales have declined rapidly over the last decade and are primarily the reason for the discontinuation. That begs the question: Why have people lost interest in the iPod?
iPods and other portable MP3 players reached their peak before smartphones took off and reached mainstream adoption. However, nowadays almost everyone, including teenagers, owns a smartphone that they can use to listen to music. So why would people buy an iPod solely to listen to music, especially when their smartphone can, too?
To listen to music at home, you have products like the HomePod mini that costs only $99, with which you can listen to the entire Apple Music library using only your voice. And if you like to browse on the go, there's also the iPad (9th generation), which gives you a much bigger screen for $329.
Declining sales of the iPod touch and the growing popularity of other Apple products likely pushed the company to pull the plug on the iPod. We think Apple was probably right to kill off the iPod because it just doesn't make sense in 2022.
Why the iPod Touch doesn't make sense in 2022
At $199, the iPod touch (7th generation) is a tough sell, considering it packs the Apple A10 Fusion processor from the iPhone 8 series that came out in 2016. So it can't handle graphically intensive mobile games like buttery PUBG Mobile. . smooth frame rates. Also, the 4-inch screen is too small for anything besides listening to music by today's standards.
If you're lucky, you can get an iPhone SE from third-party retailers for just a hundred bucks more, giving you a bigger screen, better processor, and improved camera on top of cellular capabilities. And don't forget to double your storage space too.
And finally, since Apple is phasing out the 7th generation iPod touch, we don't expect it to officially support iOS 16 when the company releases the update later this year for its iPhone lineup. So you're basically spending two hundred dollars on a three-year product with no software support guarantees.
In general, the iPod touch is only worth considering if you're buying it for someone who's not yet old enough to use a phone, like kids in grade school. Or if you are a collector and want to own this iconic product for decades to come. All in all, there's not much reason to keep the iPod.
Apple killing the iPod is no surprise
Apple stopped focusing on iPods years ago, so the decision to discontinue it isn't surprising. The company removed annual updates from the iPod touch in 2012, and since then we've only seen two more generations of this model. Additionally, Apple removed the iPod from its site's home page in 2015, signaling that the end was on the horizon.
Fortunately, we still have plenty of other potential Apple products to get excited about this calendar year, from the iPhone 14 to the MacBook M2. It's time to move beyond iPods and other portable media players, as we have much better devices to look forward to.