Ping Monitoring Guide for Small Business Sites

With over 2 billion websites on the web, how do you expect to get traffic?

SEO can help, but you also need to constantly monitor the speed and availability of your site from servers located around the world.

Solution: ping monitoring.

Keep reading to find out how ping monitoring can lead you to business success!

What is ping monitoring?

Without getting into complex ping monitoring, it refers to the way our devices access the Internet.

Basically, when you want to go online, your device (computer, tablet, phone, etc.), known as a client, communicates with another device for information.

To make a request for information, your device sends a request (known as a packet) to the server that stores the information. To access a packet, the server needs to know who is requesting it so they can send it back.

Packets can be sent in a variety of ways, some of which are faster than others. The one most people are familiar with is HTTP

This way, the server processes your packets and sends them back using the ping command, which tests the connection between the client and the server.

Why do you need to track pings?

While this all sounds very complicated, it is done millions of times a day and you want to track your site to figure out how to improve your SEO.

For example, if you are a real estate company in Moscow, your site load time can be 2 seconds, but if someone moving from Novosibirsk tries to access your site, their server can cause your site to load in 5 seconds. This delay can result in loss of business. Real estate SEO is vital to retaining and finding new clients.


Ping monitoring!

Best ping monitoring tools

So now that we understand ping monitoring, let’s dive into basic ping monitoring tools.

Solar Winds Ping Sweep

This tool allows you to download many IPs and the tool will ping them continuously for a response. You will be able to see the response time and any problems that may arise.

Paessler PRTG Network Monitor

With an easy-to-use and nice-looking interface, this tool can scan IP addresses by range. You will receive a detailed report with information such as ping times, maximum and minimum ping times, and any packet loss information.


Pingdom allows you to constantly monitor your site and make sure that everyone around the world can access it with decent load times. You will be notified when something is wrong, so you don’t have to sit and watch it all day. If a problem is found, the site will automatically try to determine the cause of the problem.

Site 24 × 7

This cloud service monitors website performance and user behavior. It is a versatile IT infrastructure that can provide invaluable information for small business success, as well as early warning systems so you can stay ahead of any problems.