For what feels like a long time Apple has rejected the idea of self-service repairs for its products. The arguments varied, but the more consistent were user safety and a desire to make sure repairs are being done properly. Basically, “keep it for the experts” and call it good. But that point of view has changed, and now Apple’s CEO is making some public comments on the matter.
Tim Cook recently had a quick chat with Rich DeMuro from the KTLA news agency (via 9to5Mac). They talked about the self-service repair program that Apple announced not so long ago that will be launched in early 2022 for the iPhone 12 and iPhone 13 series. According to Cook, this latest attempt is for the “Popular Mechanics crowd” and adds that he loves that crowd and has “focused on his whole life”.
He adds that it “feels good” to offer the manuals needed to carry out repair processes at home and that it’s great to bring the tools to market too.
However, if you are not comfortable with this, we recommend that you come to the Apple Store and do it for you. For most people, this may still be the best way to go. But if you are a technician, it is in your hands. Because yes, you can do it yourself.
The brief interview touched on a few other things, including trying to get Cook to talk about “what’s next for Apple.” Obviously, Cook wasn’t going to give anything away on the sidewalk outside the brand new The Grove Apple Store in Los Angeles, California.
Apple has changed its mind about self-service repairs, and that’s a good thing for the people who like that sort of thing. The service goes live early next year, and Macs with M-series processors will be supported soon after launch. It will only be available in the US at launch, but availability will be expanded in due course.
Apple says it will also publish the self-service repair guides online through its official support website. Documentation is sent with the parts ordered so that the person can complete the repair process on their own.