WordPress performance tips for everyday users

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How to improve the performance of WordPress website? No need to be a programming expert to follow our instructions. Using this guide, you will be able to reduce the number of users leaving the site due to poor performance!

Why is performance important?

Studies have shown that the level of attention of ordinary people has decreased significantly.

What does this fact mean for WordPress website owners?

You only have a few seconds to persuade users not to leave your website.

If you view the site speed report, you may have some suggestions to improve performance. However, many of them are technical details, which are difficult for beginners.

Some main reasons for poor performance. briefly.

  1. Hosting performance. If the hosting provider server has poor hardware or incorrect configuration.
  2. Page size. If the images used on the website are not optimally optimized.
  3. Plugin. If you use the wrong plug-in, it may overload the page and reduce the loading speed.
  4. External script. If you use some cumbersome scripts (such as advertising, style downloader, etc.).

What measures can you take to improve the performance of your WordPress website?

If you are not a technician, the idea of ​​making any changes in the WordPress website sounds scary. But only simple steps need to be taken without coding.

1. Choose a high-quality host

The overall performance of the website depends heavily on hosting. When choosing a hosting service, it is best to focus on the following indicators.

Host hardware

The hardware and software components hosted should be of the highest quality. First, the server should be located on the SSD drive. The InterServer hosting service has many hosting plans with different storage spaces, and all of these plans are located on the SSD driver. Here you can find reviews about the tool And the best plan for your WordPress site. More efficient devices will ensure high response speed and quickly load pages with different content complexity.


There is an important parameter that shows how long the host runs without interference. The calculation of uptime is very simple and expressed as a percentage. The longer the uptime, the better the search engine robot will index the website. And users will not be frustrated by disconnecting the site at the wrong time. The managed uptime parameter is considered to be 99.95% or higher.


If the hosting server has good hardware, but your audience is from Europe, and the hosting server is located in the United States, it makes no sense. Due to the large distance between the user and the server, the connection speed will be very slow. To solve this problem, …

2. Use Content Delivery Network (CDN)

Due to the lightning speed of the Internet, it is easy to forget that the final web page is built on a real device that is quite far away from you. Sometimes, this distance is too large, which may negatively affect the response time. You can use the content distribution network (CDN) to solve this problem.

A content delivery network is a server network with dedicated software that can accelerate the delivery of content to end users. Servers are spread all over the world, so the response time to site users is the shortest. СDN reduces server traffic, page load time and load on the main server.

3. Minimize CSS, HTML and JavaScript

Minification is one of the most useful processes to improve site performance. It reduces the size of files and scripts (HTML, CSS, JS) by removing unnecessary characters (such as spaces and comments) from these files.

4. Optimize the image

For most users, it ’s unclear how much the image will affect the website ’s loading speed. But high-quality images have a huge impact on almost all resources of your website.

However, this does not mean that you should reject high-quality images and prefer small blurred images. There are many ways to optimize the image of your website. For example, the WordPress plugin Smush provides a convenient way to get better performance without losing image quality. Alternatively, you can use the appropriate software to manually reduce the image size.

5. Use the cache plugin

Caching is a well-known mechanism that can reduce some server loads. For simplicity, the cache will be used to store information so that the browser does not retrieve information from the server every time. Caching plugins can usually significantly increase the loading speed of WordPress websites.

5. Change the PHP version.

It is rarely used, but it is one of the most effective ways to increase the speed of website loading. For some users, migrating from PHP 5 to PHP 7 may be difficult. However, the benefits are huge. Compared with PHP 5, the productivity of WordPress is doubled when using PHP 7.

6. Split long content into pages

Divide large content into smaller parts so that it can be displayed on different pages. Pagination is often used in the comment section, because loading thousands of comments on a page can have a serious impact on server resources.

7. Check your WordPress plugin to speed up website loading

Some tips on optimizing WordPress website plugins.

1) Remove all unnecessary plugins. The number of plugins usually increases over time, so you can collect a lot of unnecessary plugins, which will place an unnecessary burden on the website.

2) Disable unnecessary plugins. Try to use only very important plugins. Some plugins do not have to be running all the time.

Are there more useful tips?

Some small things can also help you speed up the website / loading speed

– Only the announcement of the article is displayed on the homepage of the website. You don’t need to display the full article.

– Use label.

– No more than 5-6 articles are displayed on the homepage.

– Do not exceed 50 comments under an article.

– Search through Google installation site.

We hope this article will help you learn and implement some useful tips to speed up your WordPress site and improve its performance in a simple way.

You can download this article in PDF format to support us through the following link.

Download the guide as a PDF

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