YouTube promotion strategy: simple steps

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YouTube is a social media platform, and if you master it, you can do many things for your business. If you are an influential person and want to draw your attention to products, services and niche markets, it is equally valuable.

However, you can’t just put some videos and hope to get the best video. You must adopt a strict and rigorous evaluation method for the content you create and how it is presented.

Let’s take a look at some strategies that can help you better establish your position on this platform.

Know your audience

The first thing to do is to determine who is watching your videos and try to understand them as much as possible. For example, you need to know the following:

  • Their age
  • Their gender
  • Their income level
  • Their race

The more you understand them, the better you can make videos that appeal to specific people. After all, you won’t make the same video for a 30-something suburban mom like a 30-something retired mother.

Analysis label

You should use the “Analysis” tab to view statistics related to your channel. In the early days, you will spend a lot of time there.

You will see information such as interaction rate, revenue generated, average viewing time and number of organic views. You can also view subscriber demographic information there.

You are trying to answer the following questions:

  • When do people watch your video?
  • What device do they use to view them?

This data will be used when making more videos. If you know that viewers usually interact with video products on their smartphones on weekday nights, you can post new videos at that time and on specific days of the week.

At the end of each new video, you should mention when your followers can look forward to the next one.

Artificially increase the engagement number

At the same time, you can use a clever strategy to artificially increase the number of engagements.

Participation on YouTube comes in the form of comments, likes, views and followers. You need all these things, and you need it as soon as possible. It is possible to integrate them organically, but when you are new to the platform, it is difficult, and no one knows you yet.

There are online companies that can let you Get more views When you buy an engagement package from them. You can buy followers, like, watch or comment.

When you do this, you will send a signal to people browsing in your niche on YT that your channel is popular. They will watch your product, and if they like what they see, they will become fans and start paying attention to you.

This is a common practice when many companies start using social media. This is not illegal or unethical, and if you have money in your marketing budget, it is also cheap.

Create a sales channel

When you try to build your own company, you also need as many brand marketing channels as possible, all of which can work together. When they work together, this is called a sales channel.

Think of it this way. It all starts with your corporate website. You can create it yourself using WordPress Or Wix or hire a web designer to do it for you.

At the same time, you choose the social media platform you want to use. It depends on where your target audience spends time. In addition to YouTube, you can also choose to use:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest

There are many other issues worth considering. After you create accounts on all the accounts you want to use, you should start linking them to each other.

The idea is that you want to use different aspects of the sales channel to promote other parts. On Twitter, you can mention that there is a new video on YouTube. You can say when it made its debut, and then touch its meaning.

You should do the same on the website. This way, whenever someone enters your sales channel by checking out your website or a social media account, they will involuntarily learn about the rest of your network.

As your followers begin to trust you, this will eventually lead to sales. Ultimately, you are looking for brand recognition.

Promotion keywords

YouTube promotion strategy: simple steps

Another great way to promote YT videos is Choose by your keywords. This is related to your video title and description.

Not only can you write anything about the title and description, but you also hope that it will appeal to your audience. You must look at the keywords people are searching for in your market segment. The Google Analytics tab will help you again here.

You can also use Google Ads Keyword Planner. Use it to give Google some options that you think fans will like. Then, scan the SERP for each potential keyword and check its popularity.

If it is popular, then you must merge it to attract as many new viewers as possible. You can also use words such as “tutorial” or “how to” in the title.

People who try to learn how to do something will respond to this. These are always some of the most popular video types, so you need to make some of them.

Don’t use garbled titles

When trying to determine which title will attract the most people to watch your video, you should remember to be short and clear. Your title should not exceed 60 characters. Other than that, it will only confuse your potential observers.

You should also keep the most important keywords in the first half of the title. You want YT search engine to find them easily.

In addition, you want an attractive headline, but it doesn’t sound like clickbait. You want to create an emotional response with a title, or you want to make the title obvious, it’s obvious.

If you can’t provide a title based on these prompts, you can also use auto-completion. You can start with a topic or topic, and YT will make some suggestions.

Remember, no matter how you promote your videos, if they are not of high quality and do not contain useful information, you will not be a trusted source on the platform.

Make sure that every video you post further strengthens your reputation as an interesting and informative brand.

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